Privacy policy

Effective Date: 21 AUGUST 2024
Last Updated: 08 FEBRUARY 2025

WateroftheFuture.com (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information in compliance with:

  • The General Data Protection Regulation (GDPR) (EU & UK)
  • The California Consumer Privacy Act (CCPA) (United States)
  • The Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)

By using our website, you consent to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of data:

a) Personal Information (Voluntarily Provided)

When you:

  • Fill out a contact form
  • Sign up for our newsletter
  • Interact with us via email

We may collect:

  • Name
  • Email address
  • Other information you voluntarily provide

b) Automatically Collected Data (Cookies & Analytics)

We use cookies and tracking technologies to monitor website performance and enhance user experience. This may include:

  • IP address
  • Device & browser type
  • Pages visited and time spent on site
  • Referring URLs

2. Legal Basis for Collecting and Processing Data (GDPR Compliance – EU & UK)

Under the GDPR, we must state the lawful basis for collecting your personal data:

  • Your Consent – When you sign up for our newsletter or fill out a form.
  • Legitimate Interest – When we use analytics tools to improve our website performance.
  • Legal Obligation – When required to comply with regulations.

✅ You have the right to withdraw consent at any time by contacting us at admin@waterofthefuture.com.

3. How We Use Your Information

We may use your information for the following purposes:
✅ To communicate with you (e.g., respond to inquiries).
✅ To send newsletters (only if you opted in).
✅ To analyze website performance using tracking tools.
✅ To comply with legal obligations.

4. Cookies & Tracking (CCPA & GDPR Compliance)

We use cookies and analytics tools (e.g., Google Analytics) to:

  • Improve site performance
  • Track visitor behavior

Your Rights Regarding Cookies:

🔹 GDPR (EU/UK) – Users must provide explicit consent for non-essential cookies.
🔹 CCPA (California, US) – Users can opt out of data collection.
🔹 PIPEDA (Canada) – Users must be informed about data collection.

Manage Your Cookie Preferences:
You can disable cookies via your browser settings or use a cookie consent banner on our website.

5. Your Privacy Rights

For EU/UK Visitors (GDPR):

  • Right to Access: Request a copy of your personal data.
  • Right to Erasure (Right to Be Forgotten): Request deletion of your data.
  • Right to Restrict Processing: Limit how we use your data.
  • Right to Data Portability: Request transfer of your data to another provider.

For California Residents (CCPA):

  • Right to Know: Request details on what personal data we collect.
  • Right to Delete: Ask us to delete your data.
  • Right to Opt-Out: California residents can opt-out of data sharing.

For Canadian Visitors (PIPEDA):

  • Right to Access and Correct Data
  • Right to Withdraw Consent at Any Time

To exercise your rights, email us at admin@waterofthefuture.com.

6. How We Protect Your Data

We implement industry-standard security measures to protect your data from unauthorized access, misuse, or alteration. However, no online service is 100% secure, and we encourage you to use strong passwords when signing up.

7. Third-Party Sharing

We do not sell or rent your personal data. However, we may share anonymous analytics data with trusted third-party providers (like Google Analytics).

8. Data Retention

We keep your data only as long as necessary for the purposes stated in this policy. If you request data deletion, we will comply unless required to retain it for legal reasons.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: admin@waterofthefuture.com
Website: WateroftheFuture.com

10. Changes to This Policy

We may update this Privacy Policy as laws and regulations evolve. We will notify users of significant changes by posting updates on our website.